BIOGRAPHY OF AN ANGELENO

“I try to bring out the ugly, make it beautiful for everyone else to see and appreciate it a bit more than its stereotypes.”

— Enkrypt Los Angeles

Rocio Paredes is a Los Angeles-based Director, Photographer, and Executive Creative Director. She is the Founder and CEO of Enkrypt Los Angeles Inc., a creative production studio dedicated to high-impact visual storytelling. Bridging cinematic artistry with strategic campaign execution, Rocio crafts authentic, compelling visual narratives that elevate Black, Brown, and LGBTQQIP2SA+ voices and foster community connections.

With a versatile background that blends enterprise IT hardware precision, international production logistics, and technical camera expertise, Rocio leads full-scale projects from concept through post-production. Her commercial and creative portfolio spans campaigns and projects for global brands and media giants—including Google, Nike, Netflix, Sony, Estrella Jalisco, AT&T, Philip Morris, and Albertsons—as well as music videos for prominent recording artists.

Whether behind the camera as Director of Photography or overseeing full-scale commercial productions, Rocio brings a resilient, purpose-driven perspective to every framework, capturing raw culture, modern fashion, and genuine humanity.