BIOGRAPHY OF AN ANGELENO

“I try to bring out the ugly, make it beautiful for everyone else to see and appreciate it a bit more than its stereotypes.”

— Enkrypt Los Angeles

Rocio, the force behind Enkrypt Los Angeles Inc., is more than a founder and Creative Director – she's a testament to the power of artistic vision forged in adversity. From a challenging upbringing, including a period of homelessness, Rocio's innate passion for photography and filmmaking ignited through early job experiences. Her raw talent and unwavering dedication quickly carved her a prominent space, establishing her as a leading voice with profound impact on the creative industry.

Her impressive portfolio speaks volumes. Rocio has masterfully directed music videos for acclaimed artists like Reverie, Gera MX, Las Cafeteras, and Yaritza y Su Esencia, weaving compelling narratives that resonate globally. Her creative prowess extends to captivating campaigns for titans like Google, Savage Fenty, and Garnier. She seamlessly blends sports and storytelling in commercials for Netflix, featuring none other than Canelo Alvarez. Brands such as Nike, Footlocker, and Vitty have sought her distinct visual style, a testament to her remarkable versatility and innovative creative process.

Before fully embracing her artistic calling, Rocio navigated the tech industry, a chapter where her creative ambitions were temporarily sidelined. Yet, a serendipitous encounter with a camera at work reignited that dormant spark, propelling her from the corporate world into a flourishing career in photography and filmmaking. Her work is deeply rooted in her lived experience, drawing profound inspiration from the vibrant tapestry of gang culture and the rich, diverse stories of Black, Brown, and LGBTQ+ communities in Northeast LA. Rocio’s lens doesn't just capture images; it challenges stereotypes, unveils the beauty hidden within adversity, and makes the unseen and often misunderstood aspects of life powerfully visible and deeply appreciated.

At the heart of Enkrypt Los Angeles Inc. lies Rocio’s profound personal journey and unparalleled creative vision, where she continues to inspire, empower, and transform through the raw honesty of her art and storytelling.